The Primadonna Madison Padded Heartshape Bra in the rich Velvet Blue shade, features smooth moulded cups that are finished in Madison's distinctive checked fabric, creating a seamless silhouette with a touch of texture. The flattering heart-shaped neckline enhances your natural curves while offering a beautifully rounded shape and subtle lift. Complete with supportive underwiring and elegant straps designed to be seen or hidden, it's an everyday favourite that feels as good as it looks.